Opitz New Media is a renowned brand that offers a comprehensive range of products and services to support the digital transformation of industries and businesses. Their expertise lies in providing a solid foundation for practitioners and researchers in the field of digital economics, production, and customer relationships. Their flagship product, the Handbuch Digitale Wirtschaft (Handbook of Digital Economics), delivers both the theoretical fundamentals and practical implications necessary for success in the digital era.

Covering topics such as system solutions, processes, management, marketing, and implementation, the handbook also explores the business and technical perspectives of digitalization. Opitz New Media's offerings enable organizations to navigate the challenges of the digital landscape effectively and stay ahead of the competition. With a team of esteemed editors and affiliations with renowned institutions, Opitz New Media is a trusted partner in driving digital innovation