Onmanorama is an innovative brand that is making strides in sustainable fashion, architecture, lifestyle, and events. As a part of their mission to promote sustainability, they have launched KAI-MAATAM, a Kochi-based thrifting store. Founded by four best friends, KAI-MAATAM aims to put pre-loved clothing to good use and encourage individuals to adopt a conscious and eco-friendly lifestyle.

Thrifting, the practice of shopping for upcycled or pre-owned products, is at the heart of KAI-MAATAM's efforts. Their customers, mostly young individuals, are wholeheartedly embracing the concept of purchasing pre-owned items like clothes and accessories. The prices of their products range from Rs 20 to Rs 200, making sustainable fashion affordable and accessible to a wider audience.

In addition to their focus on sustainability, KAI-MAATAM emphasizes hygiene and quality. They organize flea markets in popular spots in Kochi and Thiruvananthapuram, where customers can find unique and eco-friendly items. KAI-MAATAM also collaborates with fashion influencers, like Reshma Sebastian, to spread awareness about their cause.

By promoting sustainable fashion through thrifting, KAI-MAATAM is creating a positive impact on the environment and inspiring individuals to make conscious choices. Join their mission by following @__maatam__ for updates on collection points and donating your good-quality clothing to their cause. Together, we can embrace affordable fashion while reducing our carbon footprint