With a name that might leave you puzzled, oo35mm has been at the forefront of beauty and skincare trends since 2009. Inspired by the idea that film can transport you to unexplored realms, we sought to bring that sense of adventure into our store. The oo in our name symbolizes the eyes, while 35mm represents the classic 35mm film.

At oo35mm, we have a mission to make elusive products from around the world accessible to our customers. We curate and introduce products that we personally research, test, and love, while also staying attuned to our customers' preferences and cult favorites. As a small business ourselves, we make it a point to support indie brands whenever we can.

Visit our store on Mott Street in New York City to explore our extensive selection of beauty and skincare products. Open your eyes to a world of beauty possibilities with oo35mm