# OpenShades

- **Website:** <https://openglass.tv>
- **Primary alias:** `openglass.tv`

## Description

OpenGlass is a leading brand in the world of connected TV (CTV) advertising, offering a unique and non-interruptive advertising experience called Pause Ads. These ads are designed to maximize user attention by seamlessly integrating with the pause screen of CTV content. Studies have shown that Pause Ads have incredible results. In 2021, NBCUniversal found that Pause Ads have a 50% higher attention rate compared to traditional video ads, driving better brand awareness and consideration. In 2022, Magna Global discovered that Pause Ads are 20% more effective at driving purchase intent, reaching a wider audience. In 2023, Nielsen confirmed that Pause Ads are 15% more effective at driving brand favorability and positive word-of-mouth. OpenGlass offers a comprehensive solution for advertisers and publishers. For advertisers, OpenGlass provides access to premium pause ad supply programmatically, ensuring superior campaign performance. For publishers, OpenGlass connects premium pause ad supply to pause ad demand, allowing effective monetization of content while maintaining a top-notch user experience. Partnering with OpenGlass means gaining control, transparency, and confidence in your CTV advertising campaigns. Get in touch with OpenGlass today to unlock the potential of Pause Ads and elevate your brand's advertising strategy.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/OpenGlass)
- [linkedin](https://linkedin.com/company/openglass)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWNY09nBk/w/523/h/523/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767358624971)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWNY09nBk/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780645285886)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Baltic Sea | #232225 | dark |
| White | #ffffff | light |
| Antique Brass | #ca9362 | accent |

## Fonts

- Inter — asset _(google)_
- Roboto — asset _(google)_

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_Source: <https://brandfetch.com/openglass.tv>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._