# Optik

- **Website:** <https://optiknow.ca>
- **Primary alias:** `optiknow.ca`

## Description

OptikNOW is a Canadian eye care and eyewear media brand serving optometrists, opticians and other industry professionals. Its coverage brings together news, trends and innovations from across the sector, helping readers keep up with changing products, technology and practice issues. Topics include eyewear and fashion frames, eye care, business and practice management, professional education, and developments in the Canadian industry.

The brand publishes Optik Magazine in digital and print formats, alongside other publications such as Future Focus, Eyecare Business Canada and CRO Journal. Its online platform features current articles, industry updates, podcasts, events, contests and surveys, as well as classified advertisements for professional opportunities. OptikNOW also provides educational resources and services, including CRO Online CE (COPE) and optician continuing education. Readers can subscribe to its publications and communications, and the website offers English and French navigation. By combining editorial coverage, learning resources and industry notices, OptikNOW provides a central source of information for Canadian eye care professionals and those interested in eyewear.

## Industries

- 📰 News and Media
- 📊 Business and Consumer Services
- 📊 Publishing and Printing _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/vuepoint-ids-inc-)
- [instagram](https://instagram.com/optiknow)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idegcaBZqL/w/1181/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790540947348)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idegcaBZqL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790540947707)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Red | #cf2e2e | accent |
| Cod Gray | #0f0f0f | dark |
| Raw Sienna | #d98e47 | light |

## Fonts

- Open Sans — asset _(google)_
- Libre Franklin — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idegcaBZqL/w/1536/h/568/idEq0Tb7De.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790540947509)

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_Source: <https://brandfetch.com/optiknow.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._