Optimera

Optimera is a brand that is dedicated to solving real problems faced by publishers and providing them with innovative solutions. Incubated at the Daily News Innovation Lab, Optimera launched its flagship viewability product, which enables publishers to optimize campaign delivery towards viewable inventory using real-time data. This ensures that impressions are not wasted.

Since its establishment in 2014, Optimera has been continuously developing its publishing technology based on direct client feedback. The platform now runs on major publishing networks and over 3,500 websites. Optimera offers a range of essential revenue optimization tools for publishers, addressing challenges such as brand safety, first-party audience data, and flooring optimization.

The brand understands the ever-changing and evolving nature of the industry and strives to equip publishers with the necessary tools to survive in this dynamic landscape. With a team of industry experts, including Keith Candiotti, the Founder and CEO, Optimera remains at the forefront of technology and efficiency in the publishing industry. Their vision is to support publishers in creating great content and user experiences.

By utilizing Optimera's analytics and insights, publishers can elevate their metrics, revenue, and overall efforts