# Optimized Portfolio

- **Website:** <https://optimizedportfolio.com>
- **Primary alias:** `optimizedportfolio.com`

## Description

Optimized Portfolio, founded by John Williamson, is a brand dedicated to helping individuals optimize various aspects of their lives through the lens of quantitative analysis. With a math background and a natural curiosity for optimization, John has delved into areas such as health, fitness, sleep, work, finance, investing, decisions, cooking, and websites. His journey began in 2008 when he started analyzing investing and personal finance for himself, and he decided to create a blog to share his insights and help others achieve the same level of optimization. Optimized Portfolio offers a range of valuable resources and information on investing and personal finance. Whether you're a beginner looking to build wealth or an experienced investor aiming to diversify your portfolio, you'll find comprehensive guides on topics like asset allocation, index funds, factor investing, and more. In addition, the brand provides detailed analysis of popular portfolios, such as the Warren Buffett Portfolio and the Permanent Portfolio, as well as comparisons of different ETFs and brokerage platforms. Join Optimized Portfolio and embark on your journey towards achieving optimal financial well-being and strategic decision-making.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [youtube](https://youtube.com/c/optimizedportfolio)
- [twitter](https://twitter.com/OptimizedPort)
- [instagram](https://instagram.com/optimizedportfolio)
- [facebook](https://facebook.com/Optimized-Portfolio-107856647729339)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0CR6hgJ2/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776197589510)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0CR6hgJ2/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776197589372)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cumin | #974b22 | dark |
| Di Serria | #d59752 | light |
| Curious Blue | #298fcb | accent |

## Fonts

- -apple-system — asset _(system)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0CR6hgJ2/w/1500/h/500/idse2ccLnZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776197589661)

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_Source: <https://brandfetch.com/optimizedportfolio.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._