# Oroton

- **Website:** <https://oroton.com.au>
- **Primary alias:** `oroton.com.au`

## Description

Oroton is Australia's iconic fashion brand, renowned for its heritage, modern luxury, and top-tier craftsmanship. Since its establishment in 1938 by Boyd Lane, Oroton has been dedicated to innovative design and sourcing the finest materials from around the world. What sets Oroton apart is its ability to reimagine utility as a thing of beauty, revolutionizing Australian fashion by introducing woven metallic mesh for evening bags when it was considered purely utilitarian. Today, Oroton continues to create highly functional and desirable pieces that embody the brand's commitment to quality and style. Under the creative direction of Sophie Holt since 2018, Oroton has evolved its leather goods product offering and launched full ready-to-wear collections. With a fresh take on modern classics, Oroton delivers easy-to-wear pieces that are contemporary and unfussy, elevating everyday dressing. From beautiful fabrics to fresh color palettes, supple leathers, and modern hardware, Oroton blends utility, style, and quality seamlessly. Choose Oroton to experience a sense of confidence and effortless style in your everyday life.

## Industries

- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/user/orotonstudio)
- [instagram](https://instagram.com/oroton)
- [facebook](https://facebook.com/orotonstudio)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFVo0wuAP/w/406/h/63/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785655052810)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFVo0wuAP/w/548/h/548/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774558889638)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tundora | #404040 | dark |
| Jordy Blue | #93d5f3 | light |
| Tall Poppy | #bd2426 | accent |

## Fonts

- Gellix-Medium — asset _(custom)_
- Gellix-Regular — asset _(custom)_

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_Source: <https://brandfetch.com/oroton.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._