# Lazada

- **Website:** <https://otapis.com>
- **Primary alias:** `otapis.com`

## Description

Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, with a strong presence in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada is driven by superior technology infrastructure, offering users an extensive selection of products from a wide range of brands and sellers. The platform is designed to connect consumers with businesses efficiently through robust logistics, innovative technology, and secure payment systems.

Lazada features LazMall, Southeast Asia's largest virtual mall, ensuring authenticity and fast delivery from over 32,000 international and local brands. The Lazada Marketplace enables retailers to tap into a vast customer base with services like secure payment options, distribution support, and market analytics across 18 categories, including health & beauty, fashion, and home appliances. Additionally, Lazada’s cross-border initiatives allow regional brands to reach global consumers, facilitating international shopping with timely deliveries. With ambitious plans to serve 300 million customers by 2030, Lazada is setting a new standard in the retail landscape.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxdZzt4go/w/600/h/109/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752682834326)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxdZzt4go/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752682834559)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Portage | #9862f4 | accent |
| Tory Blue | #116799 | dark |
| Salmon | #ff8763 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxdZzt4go/w/1500/h/500/id71e4qrLK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752682834138)

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_Source: <https://brandfetch.com/otapis.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._