O’TAY is a renowned and well-established brand that offers Affordable Luxury to quality-conscious women. The brand's story began in a small Danish town in April 2019, when Stephanie and her mother, Vivian, came together to realize their shared dream of creating a fashion universe focused on luxurious fashion for women of all ages. Their passion for fashion served as the catalyst for the adventure that is now known as O’TAY.

Despite Stephanie's move to the East, where she ensures the production meets high ethical standards, the bond between mother and daughter has only grown stronger. At O’TAY, everything is carefully crafted, from the materials to the meticulously selected buttons. The unique styles from O’TAY are a testament to the attention to detail and quality that the brand exemplifies.

With a philosophy of Affordable Luxury, O’TAY believes that everyone deserves to dress luxuriously without breaking the bank. The collections offered by O’TAY are not only of high quality but also personal and unique. With Stephanie's 15 years of experience in the fashion industry, O’TAY creates luxurious and unique fashion pieces that follow modern trends and are offered at affordable prices.

Each collection reflects Stephanie's keen eye for detail and her commitment to selecting the finest materials. While Stephanie oversees production in the East, her mother Vivian holds the fort at the headquarters in Odense, providing a personal touch to customer service. O'TAY values quality and pays attention to every detail to ensure that their customers receive the best products