# Our Roots

- **Website:** <https://our-roots.com>
- **Primary alias:** `our-roots.com`

## Description

Our Roots is a brand dedicated to celebrating cultural heritage through the provision of premium, ethically sourced products from Africa and the Middle East. Founded by three lifelong friends with deep family connections to Lebanon, Algeria, and Tanzania, the brand aims to honor these rich traditions while empowering local producers. Our Roots delivers a diverse range of authentic products that connect global consumers to the vibrant cultures, stories, and flavors of their homelands. 

Sustainability is integral to Our Roots' mission, highlighting their commitment to ethical sourcing and eco-conscious practices. Partnering with small farmers and cooperatives, the brand ensures fair pay and long-term support. They also prioritize sustainable agriculture and utilize recyclable packaging to minimize environmental impact. With a vision to become the most trusted name for culturally rooted goods, Our Roots strives to create positive local impacts while enriching global communities. Each product reflects uncompromised quality and purity, making Our Roots a reliable choice for those who appreciate tradition and sustainability.

## Industries

- 🍔 Food and Drink
- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Beverages _(under Food and Drink)_
- 🏭 Heavy Industry and Engineering
- 🍔 Restaurants and Delivery _(under Food and Drink)_

## Links

- [linkedin](https://linkedin.com/company/our-roots-foods)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbrBAUqt-/w/1280/h/1211/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782960645767)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbrBAUqt-/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782960645934)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Quarter Spanish White | #f8f1e3 | accent |
| Plantation | #274439 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-title) — asset _(custom)_
- var(--font-main) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbrBAUqt-/w/200/h/50/id8yQZ7kP_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782960645498)

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_Source: <https://brandfetch.com/our-roots.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._