# Our Choice

- **Website:** <https://ourchoice.eco>
- **Primary alias:** `ourchoice.eco`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Esch-Sur-Alzette, Luxembourg
- **Company kind:** PRIVATELY HELD

## Description

OUR CHOICE is a pioneering and innovative fashion brand hailing from Sweden and Luxembourg. Committed to combating fast fashion and plastic waste, OUR CHOICE offers truly sustainable and circular fashion options. Embracing a circular business model and advocating for slow fashion, they prioritize ethical practices and local production without compromising style. With a neutral carbon footprint, they are dedicated to fostering a more environmentally conscious industry. At the heart of OUR CHOICE's mission is the use of sustainable and circular raw materials that are less resource-intensive and fully controllable. Their products are designed with an optimized end-of-life in mind, making them easy to maintain, repair, upgrade, or recycle. As a fashion-tech start-up, they only produce what customers truly desire through digital demand, ensuring full social responsibility and compliance with EU labor laws. Unlike fast fashion items that last only a few months, OUR CHOICE products are built to last. Their circular approach allows products to retain their value for as long as possible, enabling re-use, re-distribution, and donation. Additionally, their high-quality raw materials can be reassembled into new circular products. All products are fully recyclable and biodegradable. Join OUR CHOICE's sustainability mission and embrace fashion that lasts.

## Industries

- 🛍 E-commerce and Shopping

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idT9Z2sRut/w/121/h/33/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777895867127)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fire | #a94200 | dark |
| Macaroni and Cheese | #ffb880 | light |
| Crusta | #fb7d33 | accent |

## Fonts

- var(--gallery_quantityAndOptionsTextFont-family) — asset _(custom)_
- HelveticaNeueW01-65Medi — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idT9Z2sRut/w/1500/h/500/idAKRfU5Ah.jpeg?c=1bxid64Mup7aczewSAYMX&t=1750245780724)

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_Source: <https://brandfetch.com/ourchoice.eco>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._