# Lifeline

- **Website:** <https://outoftheshadowswalk.org.au>
- **Primary alias:** `outoftheshadowswalk.org.au`

## Description

**Brand Description: Out Of The Shadows**

Out Of The Shadows is a compassionate initiative dedicated to raising awareness and funds for suicide prevention and crisis support services in Australia. Established in connection with Lifeline, Australia’s leading suicide prevention service, the brand organizes annual walks on World Suicide Prevention Day (September 10). Participants pledge to walk 9 km in memory of those lost to suicide, aiming to unite communities and encourage connections through shared experiences of grief and support.

With a vision of an Australia free of suicide, Out Of The Shadows empowers individuals to honor their loved ones while advocating for mental health awareness. Participants raise vital funds that go towards Lifeline’s 24-hour crisis support services, helping those in emotional distress. The brand emphasizes connection, compassion, and hope, ensuring that no one faces their darkest moments alone. By inspiring action and fostering community support, Out Of The Shadows is committed to saving lives and promoting mental wellness across Australia.

## Industries

- ⛑ Health
- ⛑ Mental Health _(under Health)_
- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_

## Links

- [youtube](https://youtube.com/channel/UC_Rhz-XoVbo02fNrHQZQQHw)
- [twitter](https://twitter.com/LifelineAust)
- [instagram](https://instagram.com/lifelineaustralia)
- [linkedin](https://linkedin.com/company/lifeline-australia)
- [facebook](https://facebook.com/LifelineAustralia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrc33bPko/w/1714/h/490/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741560057382)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrc33bPko/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741560057846)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Buttercup | #f5a417 | accent |
| Tall Poppy | #b52435 | dark |
| White | #ffffff | light |

## Fonts

- AGrounded — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrc33bPko/w/1500/h/500/idtCMXhwP0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741560057057)

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_Source: <https://brandfetch.com/outoftheshadowswalk.org.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._