# Ashley Shepherd

- **Website:** <https://over50choices.co.uk>
- **Primary alias:** `over50choices.co.uk`

## Description

Ashley Shepherd is a trusted brand that specializes in later life planning for the over 50s age group. Launched in June 2013, Ashley Shepherd's website, Over50choices.co.uk, is an online comparison site that offers a wide range of personal finance products and services to help individuals make informed financial decisions. Their comprehensive guides, reviews, and comparisons cover various aspects of later life planning, including funeral planning, equity release, wills, health insurance, life insurance, and more. Whether you're looking to optimize your pension pot, unlock the value of your home, or plan for your funeral, Ashley Shepherd's team provides easy-to-read information and expert advice. Led by Ashley Shepherd, a highly experienced financial services professional with over 40 years of experience, the brand was founded with the vision to support individuals in planning their later life finances and end-of-life arrangements. Over50choices is not only trusted by the industry, with their insights featured in leading publications, but their customer service has also been highly rated by their satisfied customers. Choose Ashley Shepherd for reliable and comprehensive information and services to make the best choices for your later life planning.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_
- 📊 Business and Consumer Services
- 💰 Investing _(under Finance)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/user/Over50choices)
- [twitter](https://twitter.com/Over50Choices)
- [linkedin](https://linkedin.com/company/over50choices)
- [facebook](https://facebook.com/over50schoices)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4gINCCAG/w/120/h/55/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776815361291)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4gINCCAG/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776815361416)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Key Lime Pie | #cdcc2a | accent |
| Jazzberry Jam | #a40b58 | dark |
| Kournikova | #ffdf7e | light |

## Fonts

- Muli — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4gINCCAG/w/1499/h/500/idXNs0mmUd.png?c=1bxid64Mup7aczewSAYMX&t=1776815361656)

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_Source: <https://brandfetch.com/over50choices.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._