# Own-it

- **Website:** <https://own-it.fit>
- **Primary alias:** `own-it.fit`

## Description

Own-it is a GPS territory game for runners and cyclists that turns outdoor activity into a friendly contest for control of the city. Users can run, walk, or ride in the app; when they close a loop, the land inside it becomes their territory on a shared live map. Other players can challenge those claims, so users can defend their zones, capture new ground, and compete across their neighborhood or city.

The app combines territory capture with weekly and all-time leaderboards for territory, distance, and points. Players can join crews, pool territory, and use pace groups to find others moving at a similar speed. After an activity, they can view and share a 3D flyover replay of their route.

Own-it is free to play, with optional Own-it Pro subscriptions. Pro adds features including deeper run analytics, trends, premium map types, private rooms, attack alerts, additional sharing options, and an ad-free experience. The app is designed for iPhone and Apple Watch.

## Industries

- 🎮 Games
- 🏈 Sports
- 🏈 Running _(under Sports)_
- 🖥 Computers Electronics and Technology
- 🖥 Video Game Design and Development _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwxDMTipw/w/64/h/64/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791006130593)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Firefly | #050c12 | accent |
| Bunker | #05070a | dark |
| Gray Nurse | #f2f4f0 | light |

## Fonts

- IBM Plex Sans — asset _(google)_
- IBM Plex Sans — asset _(google)_

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_Source: <https://brandfetch.com/own-it.fit>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._