OYUNA | London is a brand that offers beautifully crafted designs across womenswear, menswear, and home decor. Inspired by the Mongolian land and nomads, their products are created with consideration and respect for the unique culture and pristine nature of Mongolia. At the core of OYUNA's vision and mission is a commitment to a more sustainable future for the cashmere industry.

Their cashmere constructions are responsibly sourced and made, with a focus on protecting the herding communities and the environment. Mongolian grasslands face threats from climate change and overgrazing, and OYUNA strives to preserve Mongolia and its nomadic culture. Crafted in Mongolia by skilled craftspeople, their designs incorporate signature architectural silhouettes and bold color palettes.

In their London design studio, they reinvent the world of cashmere, creating timeless pieces that maintain relevance and quality over time. You can explore their products online or visit their store in London's Notting Hill to discover a curated selection of womenswear, unisex clothing, and homeware. Join the OYUNA circle to stay connected and be the first to access new arrivals, events, and exclusive offers.

Embrace the OYUNA experience and support their mission for a sustainable future