# PaaMoja Initiative

- **Website:** <https://paamoja.org>
- **Primary alias:** `paamoja.org`
- **Founded:** 2013
- **Employees:** 2+
- **Location:** Kenya
- **Company kind:** NON PROFIT

## Description

PaaMoja Initiative is a community-based non-profit brand that is making a significant impact in the Mathare Valley, the second largest slum in Kenya. With a population of around 500,000 packed into a small area, Mathare's residents face numerous challenges. PaaMoja is dedicated to empowering individuals in this community by providing them with essential life skills, valuable resources, and the opportunity to design and implement programs that benefit their own community.

This brand understands the importance of collaboration and works closely with local partners and supporters to create sustainable change. Through their programs such as DIYEP, Watoto Pamoja, RUKA!, Adole Chat!, and Sekete - The Real Sex Talk, PaaMoja addresses critical issues like youth livelihood and gender gaps, creating positive outcomes for the residents of Mathare.

To make an even bigger impact, PaaMoja invites individuals to get involved by partnering with them, suggesting new programs, volunteering, or making a donation. By joining forces with PaaMoja, you can contribute to the transformation of Mathare, creating a better future for its residents.

## Industries

- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/PaaMoja)
- [facebook](https://facebook.com/PaaMoja)
- [linkedin](https://linkedin.com/company/paamoja)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEWkr5L8L/w/230/h/102/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774121180893)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEWkr5L8L/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774121180973)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fire Bush | #e1892f | accent |
| Old Brick | #912229 | dark |
| White | #ffffff | light |

## Fonts

- Lato — asset _(google)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEWkr5L8L/w/1500/h/500/idsoAhTN28.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774121181200)

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_Source: <https://brandfetch.com/paamoja.org>_
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