# PACE Stock Broking Services Pvt Ltd

- **Website:** <https://pacefin.com>
- **Primary alias:** `pacefin.com`

## Description

Pace is a leading financial services company in India, recognized for its commitment to providing trustworthy investment solutions since its inception in 1995. Headquartered in New Delhi, Pace has grown from a small NSE broker into a prominent financial institution, with over 300 offices in more than 75 cities and a customer base spanning 34 countries. The company operates through two main divisions: Pace Financial Services, which offers comprehensive equity and commodity trading, and PACE 360°, a dedicated wealth management arm.

Pace provides a wide range of services including full-service equity broking, algorithmic trading, mutual fund distribution, and personal loans through its NBFC. Clients benefit from tailored advisory services in areas such as portfolio management, mergers and acquisitions, and estate planning. With a focus on technology-driven solutions and a strong in-house research team, Pace is committed to ensuring transparent and efficient investment experiences, making it one of the most trusted names in the financial services industry in India.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Insurance _(under Finance)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/pace_financial)
- [instagram](https://instagram.com/pace_financial)
- [linkedin](https://linkedin.com/company/pace-stock-broking)
- [facebook](https://facebook.com/PACE.offical)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idHmEfCb_w/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1780834713842)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHmEfCb_w/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780834713946)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sapphire | #354ca1 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHmEfCb_w/w/1500/h/500/idZC3Yx64W.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780834714127)

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_Source: <https://brandfetch.com/pacefin.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._