# Pairprogramming

- **Website:** <https://pairprogramming.com.ar>
- **Primary alias:** `pairprogramming.com.ar`

## Description

PairProgramming is a software studio based in Rosario, Argentina, serving companies across Latin America. Founded by Esteban Aleart in 2022, the team partners with businesses to turn ideas into production-ready digital products and support their growth with technology.

Its services span three areas: custom software and SaaS, artificial intelligence and automation, and SEO and organic growth. The studio builds B2B SaaS platforms, CRM systems, management software, and full-stack MVPs, guiding projects from architecture through production. It also develops tailored AI agents, RAG solutions, and workflow automations that connect business tools and processes, including integrations with WhatsApp Business API and Telegram.

For search growth, PairProgramming offers programmatic SEO, content, branding, and GEO. Its multi-agent approach uses business data and verified sources, with agents reviewing and ranking content before publication to help create useful pages at scale. The studio emphasizes close collaboration, thoughtful use of modern technology, scalable architecture, and simple solutions designed around each client’s business needs.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_

## Links

- [instagram](https://instagram.com/pairprogramming_latam_eu)
- [linkedin](https://linkedin.com/company/pairprogramming)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idHpKXiFSW/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791484146625)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHpKXiFSW/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791484147058)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pizza | #d4a017 | accent |
| Cinder | #010102 | dark |
| Black Haze | #f7f8f8 | light |

## Fonts

- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHpKXiFSW/w/1254/h/1254/idGFEO0p29.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791484146882)

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_Source: <https://brandfetch.com/pairprogramming.com.ar>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._