# PaisaSmart

- **Website:** <https://paisasmart.com>
- **Primary alias:** `paisasmart.com`

## Description

PaisaSmart, an innovative venture by Elixir Equities Pvt. Ltd., specializes in simplifying mutual fund investments for Indian investors, leveraging over 30 years of expertise in the financial markets. Founded by the dynamic couple Mr. Dipan Mehta and Mrs. Radhika Mehta, the firm is a trusted SEBI-registered financial advisory and mutual fund distribution service. 

PaisaSmart aims to empower 100 million Indians with a mission to achieve financial freedom through accessible and impactful investment solutions. The platform offers meticulously analyzed mutual fund options to minimize risk and maximize returns for its clients. With a commitment to long-term, value-oriented investing, the team at PaisaSmart consists of passionate and diverse professionals dedicated to transforming financial aspirations into reality.

Headquartered in Mumbai, PaisaSmart fosters a strong cultural ethos, reflecting the spirit of "Made in India, For India, by India." Whether through their mobile app or personalized financial plans, PaisaSmart supports investors at every step of their wealth-building journey while advocating for the growth of India's economy.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [instagram](https://instagram.com/paisasmart)
- [youtube](https://youtube.com/channel/UC6miSOTA9k33pwTE5Pd42zQ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFJPsxtRd/w/96/h/95/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787784336198)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Grape | #431d5a | accent |
| Black | #000000 | dark |
| Sweet Corn | #fde68a | light |

## Fonts

- ui-sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/paisasmart.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._