# Palate Club

- **Website:** <https://palateclub.com>
- **Primary alias:** `palateclub.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Palate Club is a wine discovery brand designed to make choosing wine more personal and adventurous. Its subscription service matches wines to each member’s taste, helping drinkers explore artisan bottles and lesser-known selections beyond the usual choices. New members can begin with a blind tasting kit containing four premium 375 ml bottles of red or white wine, wrapped so labels do not influence tasting. Members sample different styles, rate each bottle, and use their feedback to build a personalized wine taste profile. Palate Club says its matching approach draws on 24 wine preference clusters identified through data from hundreds of wines, with continued ratings helping refine recommendations in its app. The company also offers wines for purchase, gift options, tasting kits, and resources for hosting blind tastings. Its stated values include organically grown grapes, wines without additives, unique producers, international selection, quality, balance, and purity. Through its app, newsletter, and wine education content, Palate Club aims to help customers understand their preferences and discover wines that suit them.

## Industries

- 🍔 Beverages _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/palateclub)
- [instagram](https://instagram.com/palate_club)
- [linkedin](https://linkedin.com/company/palate-club)
- [twitter](https://twitter.com/palateclub)
- [youtube](https://youtube.com/channel/UCkUr07Yci6U3h1HgmskCL-g)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idC9WPXt6R/w/400/h/130/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792093302157)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idC9WPXt6R/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792093302288)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Wine Berry | #37102b | dark |
| Carnation | #f35160 | light |
| Cardinal | #c32121 | accent |

## Fonts

- avenir — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idC9WPXt6R/w/1500/h/500/idmbHSU9G6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792093302538)

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_Source: <https://brandfetch.com/palateclub.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._