# Philippine Association of National Advertisers - **Website:** - **Primary alias:** `pana.com.ph` - **Founded:** 1958 - **Employees:** 2+ - **Location:** Makati, Philippines - **Company kind:** NON PROFIT ## Description The Philippine Association of National Advertisers (PANA) is a non-profit, non-stock organization that was established in 1958. PANA is driven by four fundamental principles: recognizing advertising as a crucial factor in the marketing of goods and services; prioritizing the interests of consumers; promoting public confidence in advertising and advertised products; and working towards uplifting the standards and practices of advertising. PANA's mission is to provide leadership and support in advocating effective, responsible, responsive, and enterprise-building marketing communications. They champion self-regulation, consumer protection, and values formation. Their vision is to be the go-to organization for brand builders, offering learning, support, and growth opportunities through responsible and responsive communications. PANA's board of directors includes representatives from leading companies such as McDonald's Philippines, SMART Communications, and Ayala Land, Inc. Over the years, PANA has played a vital role in unifying advertising users in the Philippines and continues to serve as a platform for industry professionals to collaborate and elevate the practice of marketing communications to global standards. ## Industries - 📊 Marketing and Advertising _(under Business and Consumer Services)_ - 📊 Business and Consumer Services ## Links - [twitter](https://twitter.com/panaadedge) - [facebook](https://facebook.com/PANA) - [linkedin](https://linkedin.com/company/panabrandbuilders) ## Logos & icons - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHeyCIZSb/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782039556394) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHeyCIZSb/w/79/h/79/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780741809678) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Denim | #0f75bd | accent | | Mine Shaft | #333333 | dark | | Sandy brown | #ef8f61 | light | ## Fonts - Open Sans — asset _(google)_ - var(--yzfy-font-family) — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHeyCIZSb/w/1500/h/500/idcWIUMJUP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782039556600) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._