Panorama Innovation is a brand that excels in human-centered design. They believe in seeing deeply, seeing differently, and seeing beyond. By examining how people perceive the world, they aim to understand customers and provide solutions that others may overlook.

As collaborators and problem-solvers, Panorama Innovation leverages design to inform decision-making and translate behavioral insights into action. With extensive experience and broad thinking, they quickly adapt, make connections, and uncover hidden potentials. Creativity, empathy, and flexibility are at the core of their approach.

Panorama Innovation offers various services to help businesses grow and innovate. They assist in understanding users and customers, identifying their needs, and creating human-centered products, services, and systems. By conducting in-depth ethnographic research and utilizing experience design methods, they help develop game-changing offerings that resonate with customers.

Additionally, they invigorate existing products and offerings by refining insights and improving positioning for growth. Panorama Innovation also focuses on building innovation capabilities, strengthening creative capacity, and extending expertise. Through their offerings, including projects, workshops, and coaching sessions, they guide clients from insights to innovation to action.

With design thinking methods, they identify growth opportunities and collaborate with clients as an extension of their team. By integrating business goals, brand and offerings, industry context, and customer experience, Panorama Innovation envisions and creates new products and futures. They also offer coaching at the individual and group level, employing design methods for personal and professional development.

Panorama Innovation serves clients across various sectors, including CPG & Retail, Manufacturers, Healthcare, Insurance & Financial Services, Education, and Non-Profit organizations. They are based in Chicago, IL, USA, and Amsterdam, The Netherlands