# Pārekareka

- **Website:** <https://parekareka.com>
- **Primary alias:** `parekareka.com`

## Description

Pārekareka Designs and Waka Supply create custom gear for the outrigger canoe community, drawing inspiration from Polynesian voyaging, ocean traditions, and the practice of hoʻokele, or wayfinding. The brand describes pārekareka as enjoyment, pleasure, and delight, and places values of unity, care, and respect for the ocean at the heart of its work.

Its range includes women’s and men’s clothing, such as racerbacks, shirts, long sleeves, hoodies, and outerwear, alongside headwear and paddling accessories. Products include custom paddles, paddle covers, and paddle bags, with designs made for use from race day to everyday wear. Featured collections draw on Hawaiian flora, including hibiscus and tipani, while other designs and collaborations serve teams and paddling groups.

Pārekareka also offers team gear and fundraising products, helping clubs and communities share custom designs. Its approach brings cultural inspiration together with the practical needs of modern paddlers, celebrating connection to the ocean and the shared rhythm of moving together on the water.

## Industries

- 🏈 Sports
- 🏈 Water Sports _(under Sports)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsnPEJWlt/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793278044958)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Chill | #107ca9 | accent |
| Claret | #991a36 | dark |
| Cornflower | #8bcae5 | light |

## Fonts

- Lato — asset _(google)_
- Lato — asset _(google)_

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_Source: <https://brandfetch.com/parekareka.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._