Particular Ventures is a brand dedicated to improving the pregnancy experience for mothers worldwide. Developed by Smart Human Dynamics, a San Francisco-based company, their technology is the culmination of extensive research into the underlying causes of pregnancy complications such as preeclampsia, stillbirth, and preterm birth. Particular Ventures offers a specialized product called Pregnancy Coach, which includes a small lightweight sensor.

This sensor gently vibrates whenever a pregnant woman sleeps supine (on her back) for too long, promoting blood flow to the fetus and reducing the risk of stillbirth and other complications. The Pregnancy Coach mobile app and cloud infrastructure, designed by the brand's Chief Technology Officer Alex Hisen, monitor physiological metrics and encourage beneficial behaviors during pregnancy. With the support of a team of experienced medical advisors, including Dr.

Margaret Dow and Dr. Louise O'Brien, Particular Ventures aims to provide insight and clarity throughout this important journey of your life