# Paruma

- **Website:** <https://paruma.co>
- **Primary alias:** `paruma.co`
- **Founded:** 2016
- **Employees:** 2+
- **Location:** Medelln, Antioquia, Colombia
- **Company kind:** SELF OWNED

## Description

Paruma is a platform that creates a consumer laboratory for its clients, putting their digital products to the test with real users. As a CustomerLab, Paruma specializes in bridging the gap between the product and the customer. They offer a range of services, including discovering insights, finding errors, revealing emotions, and more. With their online research model, they launch missions and capture perceptions and errors found by real people on real devices. Paruma measures customer loyalty and detects their adherence to digital products.

Using their CustomerLab, clients can validate their products with their own real consumer laboratory. They test multiple scenarios and experiences for mobile applications, user experiences, web platforms, visual design for connected devices, IoT, digital content for marketing, perception of campaigns, websites, e-commerce, and chatbots. Their goal is to help clients make informed decisions about their digital products in less than 48 hours, ensuring that they align with market objectives and meet the needs of the customer.

Paruma's CustomerLab has received praise from clients who appreciate their ability to understand customer emotions, interactions, and sentiments towards their brand. By identifying and addressing user feedback, Paruma helps businesses improve their platforms, discover opportunities for enhancement, and strengthen their brand's reputation. Whether you're a startup or an established company, Paruma is dedicated to providing professional and forward-thinking services that prioritize the voice of the customer.

If you're looking to transform your digital presence and create a seamless user experience, Paruma is here to assist you. Contact them today to embark on your journey towards customer-centric innovation.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/channel/UCy1UTs-sQUHz36wLbMFxtAw)
- [instagram](https://instagram.com/paruma_customerlab)
- [linkedin](https://linkedin.com/company/paruma)
- [facebook](https://facebook.com/crowdexperience)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXn7oOZiu/w/180/h/50/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1757150121239)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXn7oOZiu/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775615424267)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gigas | #483ba8 | accent |
| Outer Space | #32373c | dark |
| Canary | #e1ff61 | light |

## Fonts

- Jost — asset _(google)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXn7oOZiu/w/1585/h/397/idMGRYUFs4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775615424408)

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_Source: <https://brandfetch.com/paruma.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._