# Grassroots Carbon

- **Website:** <https://pasturemap.com>
- **Primary alias:** `pasturemap.com`
- **Founded:** 2014
- **Employees:** 11+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Grassroots Carbon is a brand that offers nature-based soil carbon storage solutions to help companies reduce their carbon impact. With a diverse team of soil scientists, ranchers, software engineers, and entrepreneurs from various industries and backgrounds, Grassroots Carbon is dedicated to providing high-quality carbon credits. They partner with American ranchers to reward them for storing carbon by connecting them with corporate carbon credit buyers. Grassroots Carbon conducts rigorous soil sampling and measurement to assess carbon storage on ranchers' land. They also educate ranchers on the best land management practices for carbon storage. Additionally, Grassroots Carbon verifies and certifies the carbon credits according to the Regenerative Standard and finds buyers for the credits. With over 10 million grazing acres in PastureMap and more than 20 carbon credit buyers, Grassroots Carbon has paid ranchers over $2 million for storing carbon. They have offices in San Antonio, Texas, and Krakow, Poland. If you want to be part of the movement to save the soil and the planet, Grassroots Carbon invites you to explore career opportunities on their website. They believe that this is a pivotal moment of change in the food and climate industries and aim to create the leading carbon marketplace.

## Industries

- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/grassrootscarbn)
- [linkedin](https://linkedin.com/company/grassrootscarbon)
- [instagram](https://instagram.com/grassrootscarbon)
- [facebook](https://facebook.com/grassrootscarbon)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id136eexGD/w/1093/h/1093/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777690311549)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id136eexGD/w/820/h/246/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1759771830508)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Elf Green | #078c65 | dark |
| Jordy Blue | #8cd0f2 | light |
| Flamingo | #f56e28 | accent |

## Fonts

- serif — asset _(custom)_
- var(--bs-body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id136eexGD/w/1584/h/396/idJjpHRUes.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777690311721)

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_Source: <https://brandfetch.com/pasturemap.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._