PathFactory is a leading brand that specializes in enhancing the B2B buyer's journey through content intelligence. Their Content Intelligence Platform provides B2B marketers with the tools they need to drive digital transformation and create personalized, engaging, and conversion-focused experiences for their buyers. With PathFactory's AI-powered technology, marketers can generate personalized content experiences for individual buyers and target accounts.

By analyzing visitor history, industry trends, and other relevant data, PathFactory recommends next-best assets for buyers to consume, accelerating deal velocity and growing the pipeline. PathFactory's product has delivered fantastic results for their customers, including a 129% increase in pipeline conversion, an 11% increase in closed won deals, and a 4. 5x increase in revenue from PathFactory campaigns.

The brand offers various use cases, such as ABM enablement, website journey nurture, and content strategy. They also provide campaign tools, revenue intelligence, and virtual events hub to cater to the diverse needs of B2B marketers. To learn more about PathFactory and see their content intelligence in action, interested individuals can schedule a demo to experience how PathFactory can help educate and convert audiences more than 2x faster