# Greg Brown

- **Website:** <https://pathwayplanning.com>
- **Primary alias:** `pathwayplanning.com`
- **Employees:** 2+
- **Location:** Novi, Michigan, United States

## Description

Pathway Financial is a fee-only financial planning and investment management firm based in Novi, Michigan. Its client-first approach is designed for people who want to simplify their finances and spend more time on what matters to them. As a fiduciary, the firm puts clients’ interests first, does not earn commissions or sell financial products, and emphasizes transparent pricing without hidden fees.

Pathway Financial offers personalized financial planning, investment management, and retirement strategies to help clients align their money with their goals. Its investment approach is grounded in time-tested principles, academic evidence, and a focus on long-term success. The firm’s three-step process begins with understanding each client’s life and objectives, then develops a tailored plan for their finances and portfolio, and finally helps simplify money management to reduce financial worry.

Pathway Financial also provides a digitally focused client experience, with technology intended to make getting started straightforward and to let clients access their wealth from different devices.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [twitter](https://twitter.com/GregAdviser)
- [linkedin](https://linkedin.com/company/pathway-financial-planning)
- [facebook](https://facebook.com/PathwayFinancialPlanningCFP)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2Et8cP2d/w/325/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790437193798)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2Et8cP2d/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437193881)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00bdf5 | accent |
| Mako | #404245 | dark |
| White | #fefefe | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Arial — asset _(custom)_
- Lora — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2Et8cP2d/w/1500/h/500/idJjXrhNrk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790437193995)

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_Source: <https://brandfetch.com/pathwayplanning.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._