# Pattern

- **Website:** <https://pattern.co.nz>
- **Primary alias:** `pattern.co.nz`
- **Founded:** 2012
- **Employees:** 11+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Pattern is a brand that delves into the transformative world of Web3, also known as the decentralized web. With a comprehensive series exploring the possibilities and challenges of Web3, Pattern aims to share its knowledge and findings on how this new online architecture is changing the way we use the internet. Web3 represents a shift from the current centralized model, where large corporations have control over user data and online platforms. In contrast, Web3 seeks to distribute control and authority across the network, enhancing user privacy, reducing the power of central authorities, and increasing transparency and trust through cryptographic verification. Pattern's exploration of Web3 covers a range of topics, including the history and evolution of the web from Web 1.0 to Web 2.0, the differences between Web2 and Web3 in terms of control, ownership, trust, and value, and the role of decentralized applications (dApps) in revolutionizing various industries. While the transition to Web3 is still ongoing and faces challenges, Pattern's articles provide valuable insights into the underlying technologies, opportunities, and challenges of Web3, offering a solid understanding of this next phase of the internet.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/patternlimited)
- [twitter](https://twitter.com/patternlimited)
- [linkedin](https://linkedin.com/company/pattern-limited)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOhqD7BoE/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789121125768)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idOhqD7BoE/w/820/h/136/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789121125691)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bunker | #10161c | dark |
| Alabaster | #fcfcfc | light |
| Shakespeare | #4da3cc | accent |

## Fonts

- var(--font-display) — asset _(custom)_
- var(--font-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOhqD7BoE/w/1500/h/500/idd42vFxud.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789121125904)

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_Source: <https://brandfetch.com/pattern.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._