# PATTERN

- **Website:** <https://patternbeauty.com>
- **Primary alias:** `patternbeauty.com`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

PATTERN Beauty is a hair care brand created by award-winning actress and activist Tracee Ellis Ross, with a focus on celebrating Black beauty and serving curly, coily, tight-textured, and protective styles. Its products are designed to hydrate, define, cleanse, and care for a range of natural hair textures, helping customers build routines suited to their hair and preferred styles.

The collection includes shampoos and pre-poo cleansers, conditioners, leave-in treatments, styling creams, gels, custards, mousses, masks, oils, serums, and scalp care. PATTERN also offers heat styling essentials, including a blow dryer, heat protectant, and blow-out primer, along with brushes, tools, accessories, body products, fragrance mists, and travel-size options. Customers can shop individual products, sample kits, starter sets, and value sets. The brand provides educational resources such as a curl quiz, curl guide, blog, and glossary to support product selection and hair care. PATTERN states that its packaging is recyclable, it is PETA cruelty-free and vegan, and a portion of its efforts supports women of color and the broader community.

## Industries

- 🛍 E-commerce and Shopping _(under E-commerce and Shopping)_
- 🛍 E-commerce and Shopping

## Links

- [instagram](https://instagram.com/patternbeauty)
- [pinterest](https://pinterest.com/@patternbeauty)
- [linkedin](https://linkedin.com/company/patternbeauty)
- [facebook](https://facebook.com/PatternBeauty)
- [twitter](https://twitter.com/PatternBeauty)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpFkjXwEb/w/441/h/441/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790850955258)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpFkjXwEb/w/600/h/109/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790850955168)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Peru Tan | #8a3100 | dark |
| White | #ffffff | light |
| Tulip Tree | #e8b545 | accent |

## Fonts

- var(--sl-font-sans) — asset _(custom)_
- var(--font-primary) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpFkjXwEb/w/820/h/360/idPCfwKI3v.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635891386754)

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_Source: <https://brandfetch.com/patternbeauty.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._