# Paula's Choice

- **Website:** <https://paulaschoice.com.au>
- **Primary alias:** `paulaschoice.com.au`

## Description

Paula’s Choice Australia is a skincare brand offering products formulated with effective ingredients and organised around common skin concerns, routines and targeted results. Its range includes cleansers, toners, exfoliants, serums and boosters, treatments, eye care, moisturisers, sunscreens, body care, lip care, makeup, and kits. Shoppers can explore ingredients such as salicylic acid (BHA), AHAs, niacinamide, peptides, retinol, vitamin C and ceramides, or choose collections including Skin Perfecting, Plump + Firm, Youth Extending, Brighten Up, Barrier Balancing, Clear, Skin Shield+ and Body Revival. Featured products include the 2% BHA Liquid Exfoliant, peptide moisturisers, a multi-peptide booster and a pore-normalising cleanser. The Australian online store also offers routine-building options, sets, minis, and promotions such as free standard shipping on orders over A$25. For personalised help, customers can use PAIGE, the brand’s AI skincare guidance expert, a virtual skin analyzer or consultation scheduling. Paula’s Choice also provides Beautypedia, ingredient-checking tools, an ingredient dictionary, expert advice and skincare articles to support informed product choices.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [pinterest](https://pinterest.com/@paulaschoice)
- [instagram](https://instagram.com/paulaschoiceau)
- [facebook](https://facebook.com/PaulasChoiceAustralia)
- [twitter](https://twitter.com/paulaschoice)
- [youtube](https://youtube.com/user/PaulasChoiceBeauty)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idfiXlAgZ5/w/820/h/121/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1770912201840)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfiXlAgZ5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791822669276)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1c1c1c | dark |
| Gold Sand | #e3ba84 | light |

## Fonts

- var(--font-paragraph--family) — asset _(custom)_
- var(--font-body--family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfiXlAgZ5/w/1500/h/500/idqebplSVY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791822669432)

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_Source: <https://brandfetch.com/paulaschoice.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._