# PawBack

- **Website:** <https://pawback.pet>
- **Primary alias:** `pawback.pet`

## Description

PawBack is a Düsseldorf-based pet safety brand creating smart identification tags designed to help lost pets get home. Founded by Fazy and Milad for their dog Bennie, the business makes its tags in-house using 3D printing and ships them from Düsseldorf. Each lightweight, 28 mm tag combines a QR code and NFC chip, allowing anyone with a smartphone to open the pet’s profile in a browser—no app or finder account required. Owners can add a photo, name, breed and medical notes, while their personal contact details remain hidden; scan alerts are sent by email. PawBack tags cost €9.99 for a single tag, with multi-tag, replacement and optional name-engraving options also available. The included profile can be updated for the life of the service, with no required subscription. Optional Premium membership adds a private phone line, lost-pet alerts to PawBack users in the owner’s postcode, and shipping benefits. PawBack also offers practical guides on finding lost dogs, privacy and comparing ID tags with GPS trackers.

## Industries

- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_
- 🐶 Pets _(under Pets and Animals)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYai-u-lC/w/610/h/188/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791028544817)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White Linen | #faf6ee | accent |
| Jewel | #0f6e56 | dark |
| Mist Gray | #c2c0b9 | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-sans) — asset _(custom)_

---

_Source: <https://brandfetch.com/pawback.pet>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._