# PAYBACK

- **Website:** <https://payback.group>
- **Primary alias:** `payback.group`

## Description

PAYBACK GROUP is a premier loyalty program operational across Germany, Austria, Poland, and Italy. As part of the American Express Group, PAYBACK aims to create value by connecting customers with businesses through a unique rewards system. The brand excels in offering a variety of services, including market research and innovative loyalty solutions tailored to enhance customer engagement for both retail and consumer goods companies.

With a user-friendly app recognized as the most user-friendly app of 2026 by Focus Money, PAYBACK provides a seamless experience for users seeking to maximize their rewards. The brand fosters a dynamic workplace that values creativity and supports personal development, making it ideal for professionals at all stages of their careers. Additionally, PAYBACK is committed to continuous improvement, as evidenced by its engaging podcasts and regular discussions on practical applications of AI in business. Through these initiatives, PAYBACK GROUP consistently strives to enhance its loyalty offerings, ensuring that customers and partners alike have exceptional experiences.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🛍 E-commerce and Shopping
- 🛍 Coupons and Rebates _(under E-commerce and Shopping)_

## Links

- [linkedin](https://linkedin.com/company/payback-gmbh)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id0VFnBolz/w/820/h/87/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786665975832)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0VFnBolz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786665975915)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cobalt | #003eb0 | accent |
| Prussian Blue | #002355 | dark |
| White | #ffffff | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0VFnBolz/w/200/h/50/idO98l4ztB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786665975981)

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_Source: <https://brandfetch.com/payback.group>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._