# Payit

- **Website:** <https://payit.ae>
- **Primary alias:** `payit.ae`
- **Founded:** 2018
- **Employees:** 10,001+
- **Location:** Abu Dhabi, Abu Dhabi, United Arab Emirates
- **Company kind:** PUBLIC COMPANY

## Description

Payit is a leading digital wallet and payment platform based in the United Arab Emirates (UAE). The company was launched in 2017 as a joint venture by First Abu Dhabi Bank (FAB) and Etisalat, two prominent entities in the UAE. Payit has its headquarters in Abu Dhabi, the capital city of the UAE. Payit offers a wide range of products and services to its customers. It enables users to make payments, transfer funds, and manage their finances seamlessly through its user-friendly mobile app. The platform supports various payment options, including person-to-person transfers, merchant payments, bill payments, and recharge services. Users can securely link their bank accounts or credit cards to the app and gain access to a convenient and safe payment solution. On a global scale, Payit mainly operates within the UAE market. However, it has formed strategic partnerships with international payment solution providers to expand its reach beyond the local market. Payit's notable partnerships include collaborations with Mastercard and Visa, enabling its users to make payments locally and internationally. In terms of market position, Payit has established a strong presence in the UAE's digital payment landscape. It competes with other well-known payment platforms like Apple Pay and Google Pay. Payit's user-friendly interface and wide network of merchants give it a competitive edge in the market. While there have been no major spectacular events or changes in Payit's strategy, the company continues to enhance its product lineup and expand its offerings. It consistently introduces new features and updates to its app to provide a seamless and comprehensive payment experience to its users. As of the latest information available, Payit remains an active and thriving digital payment platform in the UAE. It continues to innovate and grow its user base, solidifying its position as one of the leading digital payment solutions in the country. In conclusion, Payit is a prominent digital wallet and payment platform in the UAE. With its comprehensive range of services and strategic partnerships, it has secured a strong market position. Payit's commitment to continuous improvement and growth ensures its relevance and success in the evolving digital payment landscape.

## Industries

- 💰 Finance

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6cqAKmqb/w/120/h/47/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1745604756073)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Daisy Bush | #4e1d96 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Raleway — asset _(google)_
- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6cqAKmqb/w/1128/h/191/idERk9r7bz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769779505137)

---

_Source: <https://brandfetch.com/payit.ae>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._