PaySketch is an analytics application designed to enhance the traditional methods of business and market analysis used by PayPal merchants. It provides businesses with the ability to delve deep into their transactions, analyze data sets using easy-to-understand trends and charts, and follow actionable indicators for improved performance and efficiency. PaySketch brings enterprise-level analytics to life for individuals and businesses utilizing PayPal, offering insights into sales, payments, products, and customers.

The idea behind PaySketch arose from a need to stay updated with PayPal account activities. Similar to Thunderbird and Outlook for emails, PaySketch automatically retrieves all existing transactions and keeps users informed about newer ones. It allows for simple actions, like sending payments or issuing refunds, without the need to login to the PayPal account constantly.

With PaySketch, businesses can determine what is selling and what is not, identify sales numbers, fees, chargebacks, and valuable customers, as well as pinpoint where the most spending occurs. Security is a top priority for PaySketch, ensuring that financial transaction data remains secure with the highest level of encryption. PaySketch is specifically crafted for merchants who sell goods or services using PayPal as their payment gateway.

It caters to both tangible and intangible product sellers, as well as service providers falling under PayPal's permitted category. To use PaySketch, a PayPal Premier or Business account is required. PaySketch's real-time, in-depth analytics are presented through various dashboards, each highlighting key aspects of the business, such as sales, payments, customers, and products.

These dashboards offer valuable insights for making data-driven decisions. Additionally, PaySketch provides a comprehensive reporting feature that allows users to create financial summaries and sales reports across any date range. PaySketch aims to assist the over 8 million individuals and businesses who rely on PayPal for accepting payments but lack access to accounting, reporting, analytics, or business intelligence tools.

By providing valuable context and precise numbers, PaySketch enables organizations to make informed decisions, optimize their product offerings, and maximize revenue