# Lazada

- **Website:** <https://pclwest.com>
- **Primary alias:** `pclwest.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a member of the Alibaba Group since 2016, Lazada leverages cutting-edge technology, logistics, and payment solutions to serve a diverse population, with aspirations to reach 300 million customers by 2030. 

The platform features LazMall, a virtual shopping mall that connects consumers to over 32,000 renowned brands, ensuring product authenticity and rapid delivery. Additionally, Lazada Marketplace provides retailers with access to millions of consumers, offering services such as secure payments and marketing analytics. The cross-border initiative facilitates international trade, allowing Southeast Asian brands to reach global markets while offering a wide variety of products in categories like fashion, electronics, and home goods. With robust logistics across 17 cities and an emphasis on safe, seamless transactions, Lazada is reshaping the retail experience and pushing the envelope in eCommerce innovation.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXBjB4k-4/w/726/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752587751951)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXBjB4k-4/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752587752233)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| My Sin | #ffb916 | accent |
| Black | #000000 | dark |
| Bright Sun | #ffd833 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXBjB4k-4/w/1500/h/500/idedyxBOAY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752587751767)

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_Source: <https://brandfetch.com/pclwest.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._