Pear Nova is a brand that was created with love in December 2012 at the intersection of fashion and beauty. Founded by Rachel James, Pear Nova draws inspiration from world wonders, runway designers, and remarkable women. The brand has since expanded and diversified while staying true to its mission of celebrating all skin tones and creating healthy, luxury nail products.

In addition to nail care, Pear Nova now offers self-care products, and they have opened Pear Nova Studio, a physical space where women can feel safe, pampered, and beautiful. With recognition from prestigious publications like Allure, Essence, and Vogue, Pear Nova's journey is far from complete. As a vegan, cruelty-free, and 10-free brand, they continue to celebrate all skin tones and are inspired by women of every era.

CEO and Founder Rachel James has built Pear Nova with the aim of creating a global beauty brand that offers healthy, luxury nail and self-care products for all skin tones. With a degree in fashion merchandising and a background in beauty, Rachel noticed a lack of representation for medium to dark skin tones in the nail world and set out to bridge that gap. The brand is named after the Nova Pear tree, which symbolizes strength and resilience, much like Rachel's guardian angel, Nova.

Rachel's ambition is to inspire her children and women everywhere, to continue expanding Pear Nova into self-care, and to support causes such as domestic violence awareness and female empowerment. With an unwavering passion for learning, Rachel is dedicated to the future of Pear Nova and hopes to inspire and be inspired by extraordinary women every step of the way