# Pensions UK

- **Website:** <https://pensionsuk.org.uk>
- **Primary alias:** `pensionsuk.org.uk`

## Description

Pensions UK is a leading not-for-profit organization serving as the trusted voice of pensions in the UK, advocating for a better pensions system and improved retirement income for all. With over a century of experience, Pensions UK provides influential thought leadership, practical guidance, and essential research to its members, which include pension schemes covering more than 30 million savers and investing £2 trillion both domestically and internationally. The organization actively engages with over 2,500 industry participants, including asset managers, consultants, law firms, and fintech firms, all committed to shaping financial futures. Pensions UK focuses on five strategic objectives for 2025 to 2029, aimed at enhancing pensions, influencing policy, delivering exceptional member value, fostering an inclusive workplace, and ensuring the organization’s longevity as a purpose-driven entity. Through initiatives like the Retirement Living Standards and the Pension Quality Mark, Pensions UK offers resources that help empower members and the wider community to achieve financial security in retirement.

## Industries

- 💰 Finance

## Links

- [twitter](https://twitter.com/PensionsUK_)
- [linkedin](https://linkedin.com/company/pensions-uk-org)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idv3CAKvIG/w/400/h/150/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789633595935)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idv3CAKvIG/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789633596041)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Luxor Gold | #99802f | accent |
| Daintree | #012837 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_
- Work Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idv3CAKvIG/w/1584/h/396/idtLVwBFLs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789633596195)

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_Source: <https://brandfetch.com/pensionsuk.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._