# RootCause.ai

- **Website:** <https://perceptura.com>
- **Primary alias:** `perceptura.com`

## Description

RootCause.ai is an enterprise causal AI and decision intelligence platform developed by RootCause Technologies, Inc. It helps organizations understand what drives business outcomes and evaluate decisions before acting. The platform connects spreadsheets, databases, documents, and data warehouses, organizing information into a business data ontology without requiring a bespoke pipeline. It then builds an inspectable causal model, with relationships, confidence levels, and supporting evidence traceable to the underlying data.

Using this model as a temporal digital twin, teams can run forecasts, interventions, counterfactuals, and optimizations to test potential decisions and assess likely outcomes. RootCause.ai supports applications including demand forecasting, churn prevention, marketing ROI, KPI root-cause analysis, pricing, retail shrink, fleet safety, and performance monitoring. The platform is designed to run within an organization’s environment and integrates with existing workflows through API, SDK, and MCP support.

RootCause.ai serves industries such as telecommunications, financial services, grocery retail, and global logistics. The company offers product demonstrations to help prospective customers explore a business question and the causal model behind its results.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/rootcauseai)
- [twitter](https://twitter.com/rootcause_ai)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iduj2tus3m/w/820/h/94/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793470740793)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduj2tus3m/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793470741112)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Green Yellow | #c3f73a | accent |
| Eucalyptus | #1f795e | dark |
| White | #ffffff | light |

## Fonts

- ui-sans-serif — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduj2tus3m/w/1500/h/500/id-Tfh3_Bd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793470741319)

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_Source: <https://brandfetch.com/perceptura.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._