Perelel is a brand founded by moms and leading OB/GYNs, Alex Taylor and Victoria Thain Gioia, who were frustrated with their prenatal vitamins during their own pregnancies. Their journey started in 2018, when they decided to reach out to leading OB/GYNs to dig deeper into the issue. They discovered the lack of regulation and information in the prenatal industry, which led them to create Perelel.

Perelel offers a range of products and services tailored to each unique stage of a woman's hormonal lifecycle. They believe in the importance of timing and providing targeted nutrients for optimal health during pregnancy and other stages of a woman's reproductive lifecycle. To ensure the highest quality, Perelel collaborates with a team of leading multidisciplinary doctors and practitioners in women's health.

Their expertise informs all of the brand's products and educational content. With a focus on sustainability and clean living, Perelel aims to empower women by providing them with the knowledge and resources they need for a healthy and fulfilling journey into motherhood. Explore their shop, take their quiz, and join the Perelel community to discover the best products for your specific needs and stage