# Permanent Equity

- **Website:** <https://permanentequity.com>
- **Primary alias:** `permanentequity.com`
- **Founded:** 2007
- **Employees:** 11+
- **Location:** Columbia, Missouri, United States
- **Company kind:** PRIVATELY HELD

## Description

Permanent Equity is a private equity firm with a unique approach. They invest in companies without the intention of selling, providing permanent capital to foster long-term growth. The firm bases its operations on several foundations: Do No Harm, Keep Our Word, Always, No Assholes, Helpful, Not Impressive, and Growth Without Goals. These foundations ensure that portfolio companies can maintain their culture and grow at their own pace. Permanent Equity values trust and reliability, striving to do what they say they will, without exception. They also prioritize working with people who share their values and have a no assholes policy to create meaningful and high-trust relationships. Their goal is to do no harm and support their partners' success by listening, learning, and providing resources when needed. Permanent Equity takes a hands-on approach, offering financial resources and expertise in areas such as financial systems, marketing, and talent recruitment. They prioritize sturdy growth, commitment, and patience as they believe these factors contribute to long-term success. If you are interested in their approach or want to start a conversation, reach out to Permanent Equity.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [twitter](https://twitter.com/PermanentEquity)
- [instagram](https://instagram.com/permanentequity)
- [linkedin](https://linkedin.com/company/permanentequity)
- [facebook](https://facebook.com/permanentequity)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXt9nEfzz/w/1000/h/236/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782698666624)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXt9nEfzz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782698666721)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Old Gold | #cca33e | accent |
| Mine Shaft | #222222 | dark |
| White | #ffffff | light |

## Fonts

- Raleway — asset _(google)_
- var(--meta-font-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXt9nEfzz/w/1500/h/500/idTUmF0Fpf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782698666963)

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_Source: <https://brandfetch.com/permanentequity.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._