# Permanent Style

- **Website:** <https://permanentstyle.com>
- **Primary alias:** `permanentstyle.com`

## Description

Permanent Style is an independent style journal devoted to elegance, quality and craft, with a focus on classic menswear and considered dressing. Its articles explore tailoring, clothing, accessories and the culture behind them, offering practical guidance alongside reviews, interviews, histories and personal experiences. Readers can browse guides to suit and shirt style, cloth, quality, tailors and cities, as well as lookbooks and advice on building a wardrobe for different occasions and seasons.

The site covers a broad range of products, including suits, jackets, coats, shirts, knitwear, shoes, bags, ties, belts, watches and other accessories. Its reporting features established makers and specialist brands, and examines bespoke and made-to-measure services, alterations and garment care. Permanent Style also publishes a magazine and hosts events, including trunk shows that introduce readers to brands and products. Through its online shop, it offers selected clothing and related items, alongside updates about new products and shop releases.

## Industries

- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/permanentstylelondon)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJo6VBrpb/w/1215/h/158/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793731744120)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJo6VBrpb/w/150/h/150/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793731744236)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mondo | #443d2d | dark |
| Sorrell Brown | #c8b887 | light |
| Reno Sand | #a95b14 | accent |

## Fonts

- proxima-nova — asset _(custom)_
- system-ui — asset _(system)_

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_Source: <https://brandfetch.com/permanentstyle.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._