Persistence Plus is a brand that specializes in increasing community college student retention and graduation rates. Their innovative approach combines the concept of a nudge with behavioral science to help students achieve their academic goals and navigate the path to graduation. By sending personalized and interactive nudges via text message, Persistence Plus provides students with support and guidance at the right time.

They focus on assisting students in the first year of college, providing online learners with a sense of community, boosting students of color and first-generation college-goers, and helping students pursue career technical programs. Their award-winning student retention platform leverages behavioral science and intelligent software to support students in obtaining a credential or degree. With a strong focus on equity and economic mobility, Persistence Plus is dedicated to increasing student success and engagement