# Petcare Innovation

- **Website:** <https://petcareinnovation.net>
- **Primary alias:** `petcareinnovation.net`

## Description

Pet Care Innovation (PCI) is a pioneering force in the pet care industry, powered by the expertise and commitment of Purina. As the name suggests, PCI is dedicated to fostering innovation and transformation in the pet care sector. With a focus on making pets healthier and happier, PCI champions new ideas, startups, and success stories that strive to make a meaningful difference in the lives of pets.

Through its unique program, PCI Powered by Purina, the organization offers visibility, connections, expertise, and community support to high-potential pet care startups. Backed by Purina, a global leader in pet care, PCI is committed to nurturing emerging companies and innovative founders who are shaping the future of pet care.

The team at PCI, including key figures from Active Capital and 9 Square Ventures, is devoted to driving growth and innovation in the pet care industry. With an impressive track record of past winners and a strong network of industry partners, PCI is at the forefront of catalyzing change and elevating the standards of pet care. Join the PCI network to be a part of the future of pet care innovation.

## Industries

- 🐶 Pets _(under Pets and Animals)_
- 🐶 Pets and Animals
- 📊 Business and Consumer Services
- ⛑ Health
- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCAnU_72P7dprTIJQVp-d5Qg)
- [twitter](https://twitter.com/petcareinno)
- [linkedin](https://linkedin.com/company/pet-care-innovation-prize)
- [instagram](https://instagram.com/petcareinno)
- [facebook](https://facebook.com/petcareinnovationprize)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idvbkcpUsO/w/625/h/134/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779639158440)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvbkcpUsO/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779639158537)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #e31227 | accent |
| Biscay | #1b3e60 | dark |
| Cornflower Blue | #65b5f0 | light |

## Fonts

- var(--h1-font-family — asset _(custom)_
- var(--font-family — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvbkcpUsO/w/1500/h/500/idB_BC1nH2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779639158742)

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_Source: <https://brandfetch.com/petcareinnovation.net>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._