# Pete Rickard's

- **Website:** <https://peterickard.com>
- **Primary alias:** `peterickard.com`

## Description

Pete Rickard Co. is an outdoor-products brand known for its Original Indian Buck Lure, developed in 1929 to help hunters attract deer and mask human scent. Based in Galeton, Pennsylvania, the company has built its reputation on hunting and trapping scents and lures, with products shaped by decades of customer use and feedback.

Its hunting range includes deer-attracting lures, cover scents, animal-based scents, human-odor eliminators, scent dispensers, and hunting accessories. Featured scents include Original Indian Buck Lure, Super Doe, and Fresh Earth. The company also sells game calls for deer, elk, turkey, waterfowl, predators, squirrels, and pheasants.

For dog owners and trainers, Pete Rickard offers training and breaking scents, training kits and dummies, collars, leads, bells, whistles, vests, and odor-control products. Trappers can find urines, lures, baits, waxes, dyes, traps, tools, and fur-stretching supplies. Additional offerings include handmade Ashawagh baskets, freshwater and saltwater fishing scents, apparel, hats, and decals. Pete Rickard Co. also states that its cervid urine comes from a participating facility in the ATA Deer Protection Program.

## Industries

- 🏈 Sports
- 🏈 Hunting and Shooting _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBmVVTKTX/w/225/h/225/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793345309206)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dove Gray | #717171 | dark |
| White | #ffffff | light |
| Guardsman Red | #bb0000 | accent |

## Fonts

- Old Standard TT — asset _(google)_
- Arapey — asset _(google)_

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_Source: <https://brandfetch.com/peterickard.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._