@pff.com
The latest football news, analysis, and rankings from PFF.
📢
Find anything inaccurate?
If you spot any mistakes on this brand profile, report to us.
Brand Logos
View allLogo
SVG
Icon
JPEG
About
Description
PFF, short for Pro Football Focus, is a renowned brand that has become synonymous with player performance evaluation in both the NFL and college football over the last decade. At PFF, every player on every play is meticulously analyzed and graded to provide insights and data that cannot be found anywhere else. Unlike traditional grading systems that focus on traits or measurables, PFF grades are based on a player's contribution to production on a given play.
This approach allows for a larger sample size of data, eliminating biases and providing a more accurate assessment of player performance. Each player is given a grade between -2 and +2 in 0. 5 increments, with 0 being the average grade.
PFF employs a team of over 600 analysts, including former players, coaches, and scouts, who undergo extensive training to ensure the highest level of accuracy. The grades are then converted to a 0-100 scale, allowing for easy player comparisons and rankings. Whether you're a die-hard football fan or a fantasy football enthusiast, PFF's comprehensive player grades and insightful statistics are a valuable resource for evaluating player performance
Brand collections
View allLogos
Colors
Fonts
Images
Our mission is to keep every brand on-brand everywhere 👋
All services online