# Pfida

- **Website:** <https://pfida.com>
- **Primary alias:** `pfida.com`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

Pfida, previously known as Primary Finance, is a shariah-compliant financial technology brand focused on helping people save, invest and work towards home ownership without interest or conventional debt. Its approach is community-based: members support one another through shared saving and funding, with an emphasis on transparency, shared risk and ethical investment.

Pfida offers savings products including Grow-Your-Savings and a Children’s Investment Plan, alongside SaveTogether, which lets members build a down payment while earning Community Points by supporting others. For homebuyers, OwnTogether provides a route to purchasing a home through co-ownership, with members increasing their share of the property over time. Pfida also offers halal home finance and own-to-let options.

The company describes its products as designed to avoid interest and debt, and says its community pools funds to help finance homes. Members can manage their money through an online account and access information about how savings are used. Pfida also provides educational resources, including an Islamic finance eBook, webinars, and guidance on its operating model and shariah approach.

## Industries

- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/pfida)
- [facebook](https://facebook.com/pfidafinance)
- [instagram](https://instagram.com/pfidafinance)
- [twitter](https://twitter.com/pfidafinance)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idIXDm8Y07/w/820/h/332/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791586690100)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIXDm8Y07/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791586690203)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sunglo | #e58074 | accent |
| Cod Gray | #171717 | dark |
| White | #ffffff | light |

## Fonts

- serif — asset _(custom)_
- Figtree — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIXDm8Y07/w/1500/h/500/id1Yick0ky.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791586690332)

---

_Source: <https://brandfetch.com/pfida.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._