# UK Pet Food

- **Website:** <https://pfma.org.uk>
- **Primary alias:** `pfma.org.uk`

## Description

UK Pet Food, previously known as the Pet Food Manufacturers' Association (PFMA), is a leading association in the pet food industry. We are dedicated to promoting pet health and well-being through high-quality nutrition from a sustainable and progressive UK pet food industry. Our members, which include pet food manufacturers, suppliers, and industry professionals, account for over 90% of the pet food market in the country. At UK Pet Food, we strive to raise standards in pet food manufacturing and represent our members' views. We work closely with teams of experts to provide educational information on pet nutrition and the manufacturing process. Our aim is to ensure that pets receive the best possible nutrition for their health and happiness. In addition, we offer an array of services, including collaboration opportunities, statistics, and annual reports to keep our members and the wider industry up-to-date. Whether it's navigating through product registration and approval or staying informed about the latest developments, we are here to support our members in every step. Join us in advancing pet health and well-being through quality nutrition from a responsible and sustainable UK pet food industry. Contact us or visit our website for more information.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/c/PfmaOrgUk)
- [twitter](https://twitter.com/uk_pet_food)
- [linkedin](https://linkedin.com/company/ukpfma)
- [instagram](https://instagram.com/uk_pet_food)
- [facebook](https://facebook.com/PFMAuk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcQRKDV7d/w/214/h/214/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773238692851)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcQRKDV7d/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773238692961)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lightning Yellow | #fdbc11 | accent |
| Cerulean Blue | #2a3cce | dark |
| White | #ffffff | light |

## Fonts

- avenir — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcQRKDV7d/w/1500/h/500/idVB5EmWRi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1720151734890)

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_Source: <https://brandfetch.com/pfma.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._