# Pha

- **Website:** <https://pha.org.pk>
- **Primary alias:** `pha.org.pk`

## Description

Pakistan Hotels Association (PHA) is the leading representative body of the hotel industry in Pakistan, established in 1963 under the Trade Organizations Ordinance. Comprising members from One to Five Star hotels, PHA plays a crucial role in promoting tourism and advising the government on industry-related matters. Noteworthy is the significant contribution made by the hotel industry to the national exchequer through taxes and revenues. Renamed to Pakistan Hotels Association for clarity, PHA serves as a vital communication platform between stakeholders and the government, addressing issues like taxation and infrastructure. The Executive Committee, composed of professional hoteliers, has historically influenced policy decisions and industry developments. PHA's mission is to collaborate with the Ministry of Tourism for tourism development in Pakistan. By fostering partnerships and advocating for the industry, PHA continues to be a driving force in shaping Pakistan's hospitality landscape.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_

## Links

- [facebook](https://facebook.com/Pakistan-Hotels-Association-158439387532183)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDA6W_ner/w/540/h/91/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719410710620)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDA6W_ner/w/122/h/120/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1719410710685)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Midnight Blue | #001c60 | accent |

## Fonts

- Open Sans — asset _(google)_
- Open Sans — asset _(google)_

---

_Source: <https://brandfetch.com/pha.org.pk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._